Digital Marketing Expert


Vidya Mentors Digital Marketing Expert program will make you proficient in Digital and Social Media Marketing . You will master the concepts and techniques including SEO, SEM, SMM, PPC, Adwords, Adsesnse, Ad-exchange, Analytics and many more.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget.

  • Most businesses see more than 100% ROI when purchasing Google Ads.
  • Ranking first on SERPs is more important than ever
  • Google display campaigns reach 80% of global internet users
  • Almost 70% of marketers lack a consistent or integrated content strategy.
  • India has about 500 million Internet users and over 700 Million will start using the internet by 2020
  • About 103.5 crore people use mobile phones in India
  • Google display campaigns reach 80% of global internet users
  • 64% of consumers say that watching a video on social media influenced them to make a purchase
  • 96% of consumers ages 18-34 watch a social video a few times a week and 75% of millennials watch video at least daily
  • More than 60% of marketers say blog content creation is their top inbound marketing priority
  • 47% of allInternet users are on Facebook and 88% of product purchases are Pinterest pinned
  • More than 45% of businesses don’t have a digital marketing strategy
  • Almost 70% of marketers lack a consistent or integrated content strategy

Traditional advertising is no longer as effective as it used to be. Companies must now provide meaningful content to consumers and allow themselves to be found quickly and easily online. A digital marketing expert is someone who works alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies. Digital marketing experts work to initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns. They are adept at evaluating the needs of the consumer market, and will understand how and where to acquire knowledge about consumer trends and demands.

Curriculum Highlights

  • Website, Landing Page, Blog Portals
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Content marketing
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Email marketing, Mobile Marketing
  • Digital Analytics and Google Analytics
  • Adwords, Adsesnse, Tag Manager
  • Google Ad Manager & Ad Exchange
  • Media buying and Advertising

Key Features

  • Industry recognized trainers
  • Edge-of-your-seat online learning
  • Live sessions by experts on industry topics
  • One-on-one discussion and feedback sessions 
  • Global peer collaboration and networking
  • Real-world, case-based learning
  • Hands-on learning and Hackathons
  • Capstone Project and Live Projects
  • Job assistance, Placement drives
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