Marketing Professional

Marketing roles are required across nearly all industries. The Bureau of Labor Statistics predicts above-average growth in the field, with the number of employment opportunities anticipated to increase 10% by 2021. Behind every successful brand is a strong product or service and an effective marketing expert with appropriate strategies. This program will enhance your understanding of how marketing works in the business world.

  • Demand for digital marketing talent sits at 59%, with active supply at 19%. Similarly, creative services demand is at 43% while supply is at 18%. 
  • The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018.

Vidya Mentors Marketing Professional program teaches the knowledge and techniques required to determine the potential market for a specific product or a service. This program also teaches candidates the marketing strategies that are utilized by a company or organization most frequently. Learn how businesses create value for customers. Learn the major elements of the marketing mix – product policy, channels of distribution, communication, and pricing – and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.

Curriculum Highlights

  • Fundamentals of Marketing
  • Marketing Management
  • Marketing Strategy
  • Services Marketing
  • B2B Marketing
  • Customer Relationship Management
  • Emerging marketing strategies
  • Green Marketing
  • Viral Marketing

Key Features

  • Industry recognized trainers
  • Edge-of-your-seat online learning
  • Live sessions by experts on industry topics
  • One-on-one discussion and feedback sessions 
  • Global peer collaboration and networking
  • Real-world, case-based learning
  • Hands-on learning and Hackathons
  • Capstone Project and Live Projects
  • Job assistance, Placement drives
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