From Learner to Leader

Your Digital Success
Starts Here!

Overview of Digital Marketing

Digital marketing is essential for connecting businesses with their audiences in today’s competitive marketplace. This introductory course will give you a clear understanding of digital marketing, why it matters, and how it can open up exciting career opportunities.

What Is Covered

  • Basics of Digital Marketing
  • Importance and Benefits of Digital Strategies
  • Key Concepts and Industry Terminology
  • Career Paths in Digital Marketing
Digital marketing concept

Search Engine Optimization (SEO)

SEO is the key to helping businesses rank higher on search engines, attracting organic traffic, and building long-term online credibility. This course dives deep into the strategies and tools you need to create impactful SEO campaigns.

What Is Covered

  • Introduction to SEO: Technical, On-page, and Off-page SEO
  • SEO Audits: Using tools like SEMrush and Moz
  • Keyword Research: Identifying high-performing keywords
  • On-Page Optimisation: Meta tags, schema markup, and website speed enhancements
  • Off-Page SEO: Guest blogging and backlink strategies
  • SEO Reporting: Creating comprehensive reports
Digital marketing concept

Pay-Per-Click Advertising (PPC)

PPC is a powerful tool for driving targeted traffic and generating measurable results. This course equips you with the skills to create and optimise PPC campaigns on platforms such as Google, Meta, and LinkedIn.

What Is Covered

  • Google Ads: Search, Display, Video, Shopping, & Performance Max campaigns
  • Meta Ads: Creating campaigns for Facebook & Instagram
  • LinkedIn Ads: Lead generation & audience targeting strategies
  • Analytics: Using Google Analytics (GA4) for campaign tracking & optimisation
  • Shopping Ads: Setting up Google Merchant Center & optimising e-commerce campaigns
Digital marketing concept

Social Media Marketing (SMM)

Social media is where brands and consumers meet. This course covers everything from crafting engaging campaigns to analysing performance metrics, helping businesses connect with their target audiences effectively.

What Is Covered

  • Building Effective Social Media Strategies
  • Writing and Designing Content for Social Media
  • Influencer Marketing Techniques
  • Analysing Campaign Performance and Generating Reports
Digital marketing concept

Advanced Marketing Techniques

This course focuses on advanced strategies, such as media planning, lead nurturing, and consumer behaviour analysis, and helps you develop the skills to create impactful marketing campaigns.

What Is Covered

  • Media Planning and Budget Optimisation
  • Tools for Lead Nurturing: Brand24, SEMrush, and Google Trends
  • Integrated Digital Marketing Strategies
  • Understanding Consumer Behaviour and Competitor Analysis
Digital marketing concept

Resume Building and Interview Preparation

This course ensures you’re ready to step into the professional world with confidence. From crafting standout resumes to excelling in interviews, this module helps you present your skills effectively.

What Is Covered

  • Creating Professional Resumes Tailored to Digital Marketing Roles
  • Mock Interviews with Feedback from Industry Experts
  • Building Professional Confidence and Communication Skills
  • Digital marketing concept

Why Choose
Vidya Mentors?

At Vidya Mentors, we focus on equipping you with skills that matter. Our approach blends expert guidance, hands-on learning, and industry exposure to prepare you for a thriving career in digital marketing.

ENQUIRE NOW  

Expert Guidance

Our faculty consists of seasoned professionals with over 14 years of experience, ensuring you gain practical and relevant knowledge.

Real-World Experience

Our courses immerse you in actual projects, from live campaigns to internships, giving you the confidence to tackle real challenges.

Small Batch Sizes

With only 20 students per batch, we ensure personalised attention to every learner.

Placement Assistance

Our dedicated placement support connects you with top companies, helping you secure roles that align with your aspirations.

What You’ll Gain

By enrolling in our courses, you’ll achieve more than just certifications. Here’s what you can expect:

Practical Expertise:

Gain hands-on experience with tools like Google Ads, SEMrush, & Canva to become industry-ready.

Professional Certifications:

Earn credentials in areas like Google Ads and Meta Ads to strengthen your resume.

Career Confidence:

With professional training & interview preparation, you’ll be ready to step into the workforce with assurance.

A Strong Portfolio:

Showcase your skills with live project work, making you a preferred candidate for employers.

Who Should Enroll?

Our courses are perfect for:

Students & Fresh Graduates

Looking to start a career in digital marketing.

Working Professionals

Seeking to upskill and stay relevant in their fields.

Entrepreneurs

Aiming to grow their businesses through effective digital strategies.

Freelancers

Interested in offering specialised services to clients.

Ready to Begin Your Digital Marketing Journey?

At Vidya Mentors, we’re here to help you build a successful future in digital marketing. Whether you’re just starting out or looking to upskill, our comprehensive courses and supportive learning environment ensure you’re prepared for the industry.

Take the first step today-enroll now and start learning what it takes to succeed in digital marketing.

Essential Digital Marketing Tools for Real-World Success

At Vidya Mentors, we focus on giving you practical skills through hands-on experience with the most in-demand tools in digital marketing. These tools are essential for planning, executing, and optimising campaigns and our training ensures you’re well-versed in their functionalities. Whether it’s analytics, advertising, or SEO, you’ll leave with the confidence to work on real-world projects.

Advertising Platforms

Google Ads

Learn how to create, manage, & optimise campaigns across search, display, video, & shopping ads. From setting up accounts to crafting impactful ad strategies, you’ll gain experience with every aspect of this powerful platform.

Meta Ads

Get skilled in Facebook and Instagram advertising. Learn to use targeted campaigns and audience insights to maximise your ROI with creative ad formats.

LinkedIn Ads

Build professional connections and run effective lead-generation campaigns. Learn targeting options, bidding strategies, and how to create ads that resonate with a professional audience.

Quora Ads

Explore niche marketing opportunities through Quora Ads. Craft campaigns that engage users by leveraging question-driven intent.

SEO and Analytics Tools

SEMrush & Ahrefs:

These industry-leading tools help you research keywords, analyse competitors, and track your site’s performance. Gain the skills to use them for crafting SEO strategies that deliver measurable results.

Google Analytics (GA4):

Understand website traffic, user behaviour, and campaign performance using this versatile tool. Learn to set up custom reports, track key metrics, and interpret data for decision-making.

Google Search Console:

This tool allows you to monitor website indexing, fix technical SEO issues, and optimise your content to rank higher in search results.

Creative and Media Planning Tools

Google Trends:

This tool helps you spot current trends and adapt your content to match audience interests. It will also help you align your strategies with market demands.

Looker Studio
      (Formerly Google Data Studio):

Build custom dashboards to visualise campaign performance and present data in a meaningful way to clients or stakeholders.

Programmatic and Automation Platforms

Google Tag Manager (GTM):

Gain expertise in managing and deploying tags for better tracking and performance analysis.

Mailing and SMS Tools:

Understand how to use automation platforms for email marketing and SMS campaigns that deliver results.

Copyright © 2025 | All rights reserved. Vidya Mentors